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15 Important SEO Terms Everyone Should Know

1. Keywords
Words or phrases people type into search engines to find information.

 

2. Alt Text
Descriptive text for images that helps search engines understand what the image is about.

 

3. Indexing
When search engines store and organize your website’s content.

 

4. SERP (Search Engine Results Page)
The page you see after you search for something on a search engine.

 

5. Title Tag
The title of a webpage TITLE that appears in search results and the browser tab.

 

6. Ranking

The order in which websites appear in search results.

 

7. Organic Traffic
Visitors who come to your website through unpaid search results.

8. Anchor Text
The clickable text in a hyperlink.

 

9. Backlinks
Links from other websites that point to your website.

 

10. On-Page SEO
Optimizing elements on your website, like content and HTML code.

 

11. Bounce Rate
The percentage of visitors who leave your website after viewing only one page.

 

12. Off-Page SEO
Actions taken outside your website to improve its ranking, like building backlinks.

 

13. Meta Description
A short summary of a webpage that appears in search results.

 

14. Crawling
When search engines scan your website to understand its content.

 

15. Schema Markup
Code added to your website to help search engines provide more informative results for users.

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